The comfort zone is the worst place to live in.
No growth, no success.
My mantra is;
You will not become a bigger crab if you do not come out of your shell.
The sole reason you are not closing clients is that you are not putting in the effort to stand out.
That is why there are low open rates in emails and a lower response rate in outreach.
I have a simple trick to stand out when I want to connect with someone.
I engage with their most recent activity on social media.
It could be:
- Their post
- Their comment on another post
- Their participation in an event
If you do this, it will do three critical things:
✔️ It shows you’re genuinely interested
✔️ You’ve done your homework
✔️ You’re not just another sales pitch
During the early days of my digital marketing, I want to close a client ASAP.
I would act on any client getting advice I would find online.
90% of them didn’t work.
10% of them did work but the results were not as I had hoped.
Low-paying clients. Scope creep. Shitty campaigns.
So, I decided to let go of my fear and get clients on my terms.
So I thought why not create my frameworks?
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