Something tells me you are not winning more clients lately.
Winning clients is all about understanding them.
If you cannot understand humans, you shouldn’t be in sales.
If you do not understand prospects on a deeper level, you won’t be able to sell anything.
Salesmen must develop nerves of steel.
Rejection is part of sales.
Either keep trying or get over it and move to the next.
Simple ways you can land clients on the very first call is by listening to small things.
Pay close attention to hesitations, tones, and non-verbal cues.
I use a simple framework to understand clients on a deeper level.
The Empathy Map Framework
This tool is invaluable for organizing your insights into actionable data.
It’s divided into four quadrants.
Fill these quadrants after each interaction and you’ll gain a comprehensive understanding of your clients on a deeper level.
What the client:
- Says: Document verbatim comments during meetings or in emails.
- Thinks: Infer their thoughts based on their queries and objections.
- Does: Observe their actions, decisions, and how they engage with your content or proposals.
- Feels: Interpret their emotional state from the tone of voice, choice of words, and overall engagement.
I will share this template with you in the weekly issue of The Notion Millionaire on Thursday.
Content.
Everyone is trying to sell something with words.
Ideas. Products. Solutions.
The question is, are your words effective?
If not, you need to do a little paradigm shift here.
The hard truth is, that creating content that can capture a goldfish’s attention is hard.
And creating content for humans is even harder.
Until you understand the dynamics behind it, nothing will change for you.
Humans make emotional decisions. And your words must stimulate their minds.
In a way, that is beneficial to you.
Instead of selling something. Just connect. On a human level.
Tell stories that ignite emotions.
One way you can do that is through The Emotional Storytelling framework.
The Emotional Storytelling Framework
A step-by-step framework on how you can incorporate this.
✔️ Pin down emotions you want to invoke in your audience – hope, fear, joy, or frustration etc.
✔️Make use of social listening tools or just interact with them to gather this insight.
✔️ Use your stories to invoke emotions while presenting your product or services as a solution.
For instance, if you’re in the personal development space, share transformative journeys, failures, and successes.
✔️ Take your readers on an imaginative journey.
More than 50 per cent of the cortex, the surface of the brain, is devoted to processing visual information. Use words that appeal to the senses, making your readers feel they’re part of the narrative.
✔️ Your CTA should naturally come off as a solution or relief.
It’s not just about what you want them to do, but how you make them feel empowered to do it.
I will be sharing a surprise in the weekly issue of The Notion Millionaire.
My core is growth.
Every day, I think of how can I grow as a person.
What things can I incorporate to grow professionally, personally and spiritually?
A simple way is, to look for problems and challenges.
The more problems you solve, the more solutions you have to sell.
The more challenges you solve, the more opportunities you get to grow.
This isn’t easy.
This is the hard way to growth and success. But it works.
If you shy away from facing difficult situations, stop reading.
I am not meant for you. And you are not meant for me.
Our journey ends here.
But if you have a mentality that,
I will deal with it no matter comes.
I have something for you, which has been helpful to me in difficult times.
The Challenge-Action-Growth (CAG) Framework
This framework is designed to turn challenges into stepping stones for personal development and professional excellence.
Here’s what you need to do:
- Start by pinpointing a specific challenge you’ve been avoiding. It could be anything.
- Develop a plan of action. Break down the challenge into smaller, manageable tasks. Use the OKR planning template and handbook if you need more clarity.
- After taking action, reflect on the experience. What did you learn? How did it contribute to your growth?
- Document these reflections in Notion, using a dedicated journal template. This isn’t just about tracking progress; it’s about recognizing the incremental growth achieved through each challenge faced.
Implementing this framework is no easy task.
And I am with you.
Not with words but with action.
Share your challenge in the Slack community and I will be there for you.
Pushing you and cheering for you.
