Something tells me you are not winning more clients lately.
Winning clients is all about understanding them.
If you cannot understand humans, you shouldn’t be in sales.
If you do not understand prospects on a deeper level, you won’t be able to sell anything.
Salesmen must develop nerves of steel.
Rejection is part of sales.
Either keep trying or get over it and move to the next.
Simple ways you can land clients on the very first call is by listening to small things.
Pay close attention to hesitations, tones, and non-verbal cues.
I use a simple framework to understand clients on a deeper level.
The Empathy Map Framework
This tool is invaluable for organizing your insights into actionable data.
It’s divided into four quadrants.
Fill these quadrants after each interaction and you’ll gain a comprehensive understanding of your clients on a deeper level.
What the client:
- Says: Document verbatim comments during meetings or in emails.
- Thinks: Infer their thoughts based on their queries and objections.
- Does: Observe their actions, decisions, and how they engage with your content or proposals.
- Feels: Interpret their emotional state from the tone of voice, choice of words, and overall engagement.
I will share this template with you in the weekly issue of The Notion Millionaire on Thursday.
Content.
Everyone is trying to sell something with words.
Ideas. Products. Solutions.
The question is, are your words effective?
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