If you are good with humans.
You are good with sales.
Salesmanship is an art that combines psychology, strategy, and a deep understanding of your audience’s needs.
When it comes to sales;
Your job is to construct offers that not just attract but compel your audience to take action.
To do this, I use Value Ladder Framework.
Value Ladder Framework
Before explaining what the value ladder framework is and how it works, you need to understand why and where to use it.
It helps you:
- Increase the lifetime value of your clients
- Enhance client satisfaction and earn their loyalty
- Provide solutions that truly meet your clients’s evolving needs.
So, how does it work?
When launching a new product or service, introduce your prospects to your ecosystem through a series of progressively high-value and highly offered offers.
Here’s how to implement the Value Ladder Framework in your sales strategy:
Entry Point Offer (EPO)
Start with a low-cost or free offer that solves a specific problem for your audience.
This could be a free eBook, a webinar, or a trial service.
The key here is to provide substantial value that addresses a pressing need of your target market.
Mid-Level Offers (MLO)
Once your prospects have experienced the value you provide through the EPO, introduce mid-level offers.
These should offer deeper solutions and more comprehensive benefits.
Examples include paid courses, workshops, or basic service packages.
High-Value Offers (HVO)
For clients who have benefited from the mid-level offers and are seeking even greater value, introduce your high-value offers.
These are your premium services or products that offer personalized solutions.
- One-on-one coaching
- Advanced training modules
- Comprehensive service packages
Post-Purchase Upsell
Even after a client has made a purchase, there are opportunities to offer additional value.
This could be through add-ons, supplementary services, or products that complement their purchase.
To make things more easy for you, I will share a whole Notion system and Guide on creating value ladders for your business.
Stay tuned for the next weekly issue of The Notion Millionaire.
I love socialising.
Meeting new people gives me a different energy.
But my real source of growth and happiness is my tight-knit community.
People who know my strengths and weaknesses.
And they know how to deal with me.
And I know how to deal with them.
This makes things a lot easier because we know how to act in different scenarios with each other.
They have a genuine interest in my success. And vice versa.
I will share with you how I developed this.
If you want to cross a certain level of threshold without burning your soul;
You need a community.
A good framework to foster a supportive community is by using the Authentic Connection Framework.
Authentic Connection Framework
Here’s how to apply the Authentic Connection Framework:
Genuine Interest
Always show genuine interest in the other person’s work, challenges, and achievements.
Ask open-ended questions that encourage them to share more about their experiences and goals.
Offer Value First
Instead of immediately looking for what you can gain, focus on how you can offer value.
This could be in the form of sharing a resource, providing insightful feedback, or connecting them to someone else in your network who can help.
Follow-Up with Purpose
After your initial interaction, follow up with something personalized that shows you were paying attention.
This could be an article related to a topic they mentioned, a note of encouragement, or an invitation to an event that aligns with their interests.
Build and Engage Your Community
Utilize platforms like LinkedIn or a dedicated online forum to regularly share content that benefits your community.
Encourage discussions, ask for input, and spotlight members’ achievements. Engagement breeds engagement, creating a vibrant and active community.
Nurture Over Time
Relationships and communities are not built overnight.
Consistently engage with your network and community, offering value and support. This long-term investment pays off in the form of strong, mutually beneficial relationships.
Your goal should be to build a community based on:
- Genuine relations
- Common goals
- Where mutual support and value exchange lead to collective success.
And this is what The Notion Millionaire community is all about.
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