Secured A Lead On LinkedIn With Just 1 Message.

This morning, I woke up groggy.

Last night, I was out with friends till late.

My sleep schedule was disturbed.

After stretching for 25 minutes, I sat down to check my phone.

I opened my LinkedIn and saw a post:

“Marketer needed in the UK”

I quickly wrote the following pitch and sent her an inmail:

“Born and bred marketer

I believe you are looking for a marketer in the UK.

With 25+ companies under my belt, a salesman with words at your service to help you sell your product.

But it’s not about me. It’s about you.

So, Instead of my portfolio, why don’t you share your problem with me, and I will create a marketing plan to show you what I bring to the table?

You are free to use that marketing plan on your own.

When are you available for a quick call?

P.S. Check recommendations on my profile.”

I sent this at 9:45.

Honestly, I forgot about this and replied to her back after hours.

Anyhow, we got on a call.

And it took me 1 message and 20+ minutes to secure this lead.

How did I do this?

I used the AIDA framework.

AIDA is a copywriting framework.

It stands for Attention, Interest, Desire, and Action.

This framework is particularly powerful if you doing any kind of outreach.

Here is how I structured the above pitch:

Attention

I started with an intriguing subject line that captured her attention.

“Born and bred marketer.”

Interest

In the body, I piqued her interest.

“With 25+ companies under my belt, a salesman with words at your service to help you sell your product.”

Desire

I then highlighted the specific benefits she’d receive by getting on a call with me.

“So, Instead of my portfolio, why don’t you share your problem with me, and I will create a marketing plan to show you what I bring to the table.”

Action

Finally, I drove immediate action with a clear, incentive-based call to action.

“When are you available for a quick call?”

And that p.s. is my social proof.

Believe me, nothing sells like social proof. It adds credibility and trust.

It was all about hitting the right pain point and offering a peak of the solution.

Framework: The Curiosity-Driven AIDA Campaign

To replicate this approach, here’s the strategic framework:

Know Your Audience

Before reaching out, do thorough research on your target prospect.

Understand their industry, challenges, and recent achievements.

The more specific your opener and value proposition, the more likely they are to engage.

Personalize Each Section

Customize every component of the AIDA framework based on the prospect’s profile.

If their company is expanding, align your message with their growth needs.

If they recently shared a blog post or comment on social media, use that to pique interest.

Lead with Value

Focus on how your skills or solutions can directly benefit them.

Replace generic statements with tangible benefits or solutions that meet their specific pain points, making your pitch resonate strongly.

Clear Call to Action

Make the next step easy to follow.

Whether it’s scheduling a call, downloading a free resource, or answering a question, the action should require minimal effort.

Follow-Up

Have a strategic follow-up plan if they don’t respond immediately.

Send a reminder message a few days later, adding additional value like a case study or testimonial to build credibility.

One of my employees suffers from Shiny Object Syndrome.

He has new ideas to pursue every next week.

Due to this, he has no clarity and focus.

This stems from his impatient personality.

I am also impatient.

But time has taught me a lot.

One of the things I learned to stay on track is “Next Actions”.

Next Actions has ensured high productivity for myself and my team.

I have been using to achieve this by providing a clear and structured way to prioritize.

Why Create a “Next Actions” List?

1. Break down overwhelming projects into manageable actions.
2. Keeps the most pressing tasks visible, preventing distractions.
3. Easily see how you’re advancing by checking off tasks.

How to Create a “Next Actions” List:

It is fairly simple. Just follow the below instructions step by step:

1. Create a new Notion database to capture all tasks, prioritizing those needing immediate attention.
2. Include fields like project name, priority level, and deadline to better sort your actions.
3. Assign a priority to each task so you know what to tackle first.
4. Organize your tasks under specific projects or categories to give context.
5. Schedule reminders or due dates to stay on top of deadlines.
6. Check and update your list daily or weekly to reflect progress and reprioritize tasks.

Framework: The GTD Approach

1. Capture: Collect tasks as they come to mind. Use Notion buttons for this.
2. Clarify: Break down tasks into specific next actions that are actionable.
3. Organize: Sort tasks by priority, project, or category.
4. Reflect: Review tasks regularly to ensure alignment with goals.
5. Engage: Work through the tasks with a clear and focused mind.

Implement this “Next Actions” list in Notion to enhance productivity and maintain focus on what truly matters.

I will share my template in the weekly issue of The Notion Millionaire.

I have recently started to write SOPs for my agency.

And I will be honest.

I am blown away.

A client of mine, Rob introduced to me them.

And they have been a tremendous help.

They are essential for ensuring consistency and efficiency.

In case, you are wondering, SOPs stand for Standard Operating Procedures.

My top 3 reasons to establish SOPs are:

1. Provides detailed guidelines to standardize recurring tasks.
2. Reduces time spent on training by offering a clear reference.
3. Helps replicate successful processes as the team grows.

How to develop SOP?

Instead of going out and writing down SOPs, here is a smart approach.

1. Create a database in Notion.
2. Identify key processes that you want to create SOPs.
3. List them down.
4. The next time, you are executing that process, document the steps involved, tools required, and responsible roles. Include flowcharts, checklists, or templates where needed.
5. Regularly review SOPs to refine outdated processes and ensure they align with changing business needs.

This way, you will write better SOPs, instead of writing all of them at once.

And next time, you won’t have to rethink every day.

I have so many SOPs.

For my writing, marketing tasks and agency operations.

I use the following framework to create SOPs.

Framework: Effective SOP Management Cycle

1. Identify: Recognize processes that require standardization.
2. Document: Write clear, step-by-step instructions for each process.
3. Assign: Allocate ownership to responsible team members.
4. Implement: Make SOPs accessible through a centralized system.
5. Review: Evaluate the effectiveness of SOPs periodically and refine them based on feedback.

Last night, I was so high on social connections that I couldn’t sleep.

So, I came up with exciting ideas.

You will love them.

And I want you to be part of it.

We will build it together.

You can start by replying and letting me know what problems are you looking to solve this month.

And I will come up with a comprehensive roadmap to help me tackle it.