It’s been a while since I wrote about frameworks.
My last framework was published 11 days ago.
Then, I went on vacation for a week.
During my vacation, I was a consumption machine.
I consumed:
- Food like a bear
- Words like a write
- Ideas like an entrepreneur
Imagine me as SpongeBob. Absorbing and consuming as much as I could to produce valuable strategies for you.
During my vacation, I wrote a new framework.
Because, at the moment, I am in dire need of new clients.
I have to scale my media business. That requires a lot of investment.
And my services are the only source of revenue for me right now.
I did have a call with an investor but the idea of onboarding an investor will not play out in my favor right now.
So, my goal is to bill $1k/week to a single client.
To do this, I mustered up all my Upwork knowledge and sales experience.
The result was the PEACE Framework.
I wrote this framework to help you and me write proposals that win $1k/week jobs consistently.
Last month, I billed £500 for 4 days of work.
So, I know that $1k/week is not that difficult.
You just need to right tools for it.
My main tool is the PEACE Framework.
PEACE Framework To Secure Big Ticket Clients on Upwork
It stands for:
Personalization
Empathy
Accuracy
Clarity
Engagement
Let me explain the role of each component of this framework.
Personalization
The feeling of familiarity.
That is the first thing the the client should feel when reading your proposal.
This is possible through adding personal flair to the proposal.
To add that, you need to learn about the client.
Start by researching the client’s business.
Find out little things about their business. This will lead you to their existing major and most pressing pain points.
For example,
If the client is looking for a blog writer, refer to their existing blog and suggest improvements or new topics relevant to their audience.
Empathy
Tu dolor es mi dolor.
It means your pain is my pain.
This should be your mantra when communicating with clients.
Understanding and feeling someone’s pain as your own pain will:
- Help you feel the intensity of their pain
- See things from their point of view
- Understand what they need
You should show understanding and concern for the client’s challenge.
And they will see you as their Messiah.
To connect with your client:
- Use empathetic language
- Acknowledge their struggles
- Propose solutions they would be ready to buy
For instance,
“I understand how challenging it can be to keep a blog updated regularly. Here’s how I can help you maintain a consistent and engaging content schedule…”
Accuracy
One mistake can cost your credibility and job.
So, ensure that all information that you write is correct and relevant.
- Double-check your facts, figures, and any claims you make.
- Do not make claims that you cannot back by proof.
- Avoid generic statements.
For example,
Instead of saying, “I can increase your website traffic,”
Specify, “I have helped similar websites increase traffic by 30% within three months through targeted SEO strategies.”
Clarity
Always cut the fluff when writing proposals.
Clients on Upwork do not have the luxury of time. Try to make things easy for them.
Use simple language, bullet points, and short paragraphs to improve readability.
My whole newsletter is an example of better readability.
Engagement
If you can’t hook clients with words, you won’t be able to close clients.
3 things you should focus on when writing a proposal to keep the client interested and engaged:
- Strong opening hook
- Relevant examples of past work
- Clear call-to-action
For example,
“Check out my portfolio [link] to see similar projects I’ve completed successfully. I’m excited to help you achieve your goals!”
Now, a framework is nothing if you cannot use it practically.
To help you deploy this framework when writing proposals I have created a proposal builder checklist in Notion.
It is important in marketing to know what not to do.
Sometimes that is all that matters.
When writing proposals to win big-ticket clients on Upwork, avoid the following mistakes:
- Avoid using generic templates without tailoring them to the client. Each proposal should feel unique and relevant.
- Don’t write lengthy, complex proposals. Keep it simple and focused.
- Don’t focus too much on yourself. Highlight how you can solve the client’s problems.
Now you know the unknowing mistakes you have been making and why your proposals are not getting you clients.
That is all for today, Armano.
I just wanted to share with you that I have started watching Narcos again.
I like the style of Pacho Herrera.
Let’s hope that I do not get dark circles under my eyes.
Until tomorrow.
Adios
Talha X
Dreamer & Founder @ The Notion Millionaire.
P.S. Let’s connect if you are big-time Narcos fan.
