I have an important announcement; I am Top Marketing Voice on LinkedIn.
Yup.
As I said in my previous email that I will become Top Marketing Voice on LinkedIn.
Another important announcement is that, I am building a $100k Upwork Outsourcing Agency.
And I will be building it in public.
I will document and share my whole process with you.
I will go into details tomorrow’s Issue.
Stay tuned for that.
I will also start interviewing people who have made $100k on Upwork.
And this whole Leadership Insight Saturday will cover that.
LinkedIn Top Voice Series comes to an end.
A series will start, featuring $100k Agency Owners on Upwork.
A lot of new and exciting things are coming up.
So, hyped up for tomorrow’s issue.
Two weeks ago, I connected with Olivia Erimsah. She:
- Lives in Canada
- Is the founder of Brando Solutions
- Is a LinkedIn Top Voice in B2B Marketing Strategy
We connected few weeks ago.
A few days ago, we chatted for a while, and I invited her for an interview for my Leadership Insights Saturday series.
Olivia transitioned from working in large corporations to founding her own company.
She is driven by a passion for helping businesses with B2B marketing, personal branding, and video marketing.
Her success on LinkedIn is due to a consistent, targeted approach where quality content meets strategic engagement.
Key Insights from a LinkedIn Top Voice in B2B Marketing
This was my shortest call ever with a Top Voice.
We discussed a wealth of strategies and insights that are essential for anyone looking to enhance their presence on LinkedIn.
The Journey to Becoming a LinkedIn Top Voice
Olivia shared that her journey began with a notification from LinkedIn, informing her that she was eligible for the Top Voice badge. This sparked her interest, and she began contributing more actively.
Developing a Content Strategy
Olivia emphasizes the importance of a well-defined content strategy.
She conducts A/B testing to see what resonates with her audience and tailors her content accordingly.
This iterative approach helps her continuously improve her strategy.
Consistency is Key
Olivia finds it challenging to be consistent due to her busy schedule but acknowledges that consistency is crucial for visibility.
She advises setting aside dedicated time for content creation to maintain regular posting.
The Power of Storytelling
Olivia highlighted the importance of storytelling in content.
Stories help create an emotional connection with the audience, making your content more impactful.
She advises linking personal stories to your area of expertise to make your content more relatable.
Challenges and Overcoming Them
Olivia finds it challenging to talk about her achievements due to her cultural background.
However, she is learning to share her experiences more openly to connect better with her audience.
She also mentioned the challenge of creating unique content in a space where repetition is common.
So, excited for tomorrow’s issue.
Are you?
Cheers,
Talha X
Dreamer & Founder @ The Notion Millionaire
