2 nights ago, I was on a call with a freelance developer.
We talked for 57 minutes.
During the introduction, we discovered that fitness training is a mutual interest.
Things got spicy after.
I wanted to know how he landed bigger biceps.
He wanted to know how I landed bigger clients.
Either from Upwork or from LinkedIn.
He had generated 20 million in sales for his Shopify clients.
Which is astonishing. I was impressed.
When I went to his profile, it said CHATGPT content here.
His profile on Upwork had everything to do with Chatgpt and nothing to do with his own creativity.
I started to doubt his skills.
When I scrolled down, I saw 2-3 case studies published.
A smile came on my face and a sense of relief.
This man knew what sold.
Nothing sells like social proof.
Case studies, testimonials, recommendations, reviews and endorsements.
There is a reason why Influencers make so much money endorsing products.
Because we trust other people’s words.
This is called social acceptance.
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