Don’t Trade One Rat Race For Another.

Learn to handle clients smoothly.

Otherwise, you will work for someone who does.

When I first started freelancing, my focus was acquiring new clients.

I would complete a project, get paid, and then move on to the next client.

I quickly realized that this approach was unsustainable and stressful.

I felt I was in an endless loop.

Hunt clients. Do work. Hunt Clients. Do Work.

This was exhausting. Plus:

• High client acqusition costs (money + time)
• Lack of stable income
• Missed opportunities for long-term relationships

I was tired of this loop.

I felt like I traded one rat race for another.

I decided, enough is enough. I need a better way to ensure consistent income and business growth

Because, if there is no growth, then I might as well keep working for someone else.

One day, after losing a client I thought was satisfied, it hit me: I wasn’t nurturing my client relationships.

I thought that I was doing a good job at client satisfaction. Reality: I wasn’t.

This hit me like a bomb.

That is when I decided to approach this systematiclly.

And I discovered client relationship management (CRM).

I had heard of CRMs before, but I always thought they were modern contact diaries. Nothing more.

My LinkedIn and twitter posts were filled with expert advice;

USe a CRM tool to manage client interactions and follow-up.