Nail The First Line – Writing Hooks That Land $1k Upwork Projects

I love my work.

I am willing to sacrifice everything for my work.

I want people to know me as a marketer.

I want to make a lot of money.

I want to bill $1k to a single client weekly.

But it doesn’t matter, what matters is what my audience wants, and what my clients want from me.

Meeting their wants and expectations is the surest way to grow.

For example, I may want to write long proposals to show clients how good I am.

But they might be expecting a shorter, to-the-point proposal.

I may want to close the client on chat, but he is looking forward to a call.

So, in the B2B space, it doesn’t matter what you want, what really matters is what your clients want.

If you can fulfil their wants, your wants will be fulfilled automatically.

There’s no doubt about that.

When it comes to Upwork, the client has some expectations as well.

He is looking for:

• The right resource for the job (hard skills)
• Delegate workload
• Good communication skills

Most of the time, these are the three things that he is looking for.

Now, after reading your hook (your first line), the client will decide whether to work with you or not.

It is important that you grab the attention through your hook and get the client to open your proposal.

Mind you, writing good hooks is no easy feat.

I have seen copywriters failing at writing good hooks.