Whenever I am on LinkedIn, I am looking for Top LinkedIn Voice.
I love to:
- Connect with them
- Exchange ideas with them
- Learn from them
This practice has helped me improve my business a lot.
2 weeks ago, I connected with Rashiqua Feroze.
Who:
- Lives in Dubai
- Works as a Personal Branding expert.
- Is a LinkedIn Top Personal Branding Voice.
We chatted for a while and I invited her for an interview for my Leadership Insights Saturday series.
Rashiqua transitioned from a content manager to a personal branding strategist.
She is driven by a passion for helping leaders shape their digital identities.
Her success on LinkedIn is due to a consistent, targeted approach where quality content meets strategic engagement.
Key Insights from a LinkedIn Top Personal Branding Voice
During my 30-minute conversation, we uncovered a wealth of strategies and insights that are essential for anyone looking to enhance their presence on LinkedIn.
Consistency is the Foundation
“The key to visibility and opportunities on LinkedIn is consistency,”
Rashiqua emphasized.
Regardless of the initial response to your posts, continuing to share your insights and stories will build your audience over time.
Rashiqua herself saw significant engagement once she dedicated herself to regular posting, proving that perseverance is crucial.
Crafting a Content Strategy
A well-defined content strategy is vital.
Rashiqua relies on three to four content pillars that anchor her posts, ensuring that all content is relevant and focused.
This not only helps in maintaining a consistent theme but also positions you as an authority in those areas.
Engagement Fuels Growth
Building a community through active engagement was another critical strategy shared by Rashiqua.
By interacting with others’ posts and responding to comments, you increase the visibility of your own content.
LinkedIn rewards this kind of activity, making your posts more likely to appear in your connections’ feeds.
The Viral Post-Analysis
Rashiqua shared insights from analyzing her viral posts.
Posts that:
- Resonate on an emotional level
- Provide value
- Invite readers to spend more time with your content (like carousels)
have a higher chance of gaining traction.
She also mentioned that informational content that can be widely shared tends to perform well.
It extends your reach beyond your immediate network.
Impact of the LinkedIn Top Voice Badge
Achieving the LinkedIn Top Voice status has bolstered Rashiqua’s credibility immensely.
This recognition has enhanced her profile’s visibility in search results and instilled greater confidence among potential clients and followers about her expertise in personal branding.
Key Takeaways
Success on LinkedIn doesn’t come from random acts of posting but from a thoughtful, consistent strategy that engages and grows with your audience.
Rashiqua’s journey underscores the importance of personal branding and community engagement in creating opportunities and establishing a professional identity online.
If you have any questions, do let me know.
I will ask the next guest on our Leadership Insights Saturday series.
Cheers,
Talha X
Dreamer & Founder @ The Notion Millionaire.
