A sad thing happened today.
I missed the call with LinkedIn’s Top Digital Marketing Voice. And now I regret it.
So, you won’t be getting any insights from any of LinkedIn’s Top Voice.
Instead, I will be sharing my own insights with you today.
I will soon be becoming a Top Marketing Voice on LinkedIn.
So, these consider today’s insight from future Top Marketing Voice on LinkedIn.
I will talk about channels to generate leads for your business.
One is LinkedIn and the other is Upwork.
My goal is to explain the pros and cons of everything. And help you decide which channels are better suited for your needs.
Before deciding on a channel for your business, you have to assess the intent of the people on that specific platform.
What do they intend to do on that platform?
If people are on a platform to get information, you won’t get can’t label them as buyers.
They could be your peers. Or people who are just starting out.
You can establish any authority on that platform or educate them but selling your services is a different thing.
It involves a lot of factors.
Trying to generate leads this way is a very long and time-consuming process.
First, let’s dissect LinkedIn.
If you are a service business, that needs leads in the short term.
LinkedIn might not be the most ideal channel for you.
Why?
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