Personalization is the oldest trick in the book of lead generation.
Now, most people find it very hard.
Why?
Because each prospect is different and you have to do new research from scratch for each lead.
This is time-consuming and effort-taking work.
I am going to make this easy for you.
Before sending out your next batch of outreach messages or cold emails;
Find just one thing that you can talk to your prospect about.
- Any recent win
- The article they have shared
- Interview or a podcast appearance
Anything you can find, and ask them about it.
Use LinkedIn, Twitter, or Google.
To help you,
Here is a simple framework you can incorporate in your outreach strategy.
The Personalization Matrix
Here is what you need to do to get your messages seen, felt and replied to:
- Segmentation: Categorize leads based on industry, role, or mutual connections.
- Insight Gathering: Use LinkedIn to collect personalized data (interests, achievements).
- Customization: Tailor your message based on the insights gathered.
Implement this framework and let me know how it goes for you.
You can use the Notion CRM template to run a systematic outreach campaign.
I am a productivity freak.
If you follow me on LinkedIn, you know this already.
The biggest challenge for me is to manage and organize tasks effectively.
I get all the ideas and to-do’s when I am:
- Writing content
- Going to bed
- During morning walks
So, everything is scattered on paper notes, any book that I am reading or my notes app on my phone.
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