If you are good with humans.
You are good with sales.
Salesmanship is an art that combines psychology, strategy, and a deep understanding of your audience’s needs.
When it comes to sales;
Your job is to construct offers that not just attract but compel your audience to take action.
To do this, I use Value Ladder Framework.
Value Ladder Framework
Before explaining what the value ladder framework is and how it works, you need to understand why and where to use it.
It helps you:
- Increase the lifetime value of your clients
- Enhance client satisfaction and earn their loyalty
- Provide solutions that truly meet your clients’s evolving needs.
So, how does it work?
When launching a new product or service, introduce your prospects to your ecosystem through a series of progressively high-value and highly offered offers.
Here’s how to implement the Value Ladder Framework in your sales strategy:
Entry Point Offer (EPO)
Start with a low-cost or free offer that solves a specific problem for your audience.
This could be a free eBook, a webinar, or a trial service.
The key here is to provide substantial value that addresses a pressing need of your target market.
Mid-Level Offers (MLO)
Once your prospects have experienced the value you provide through the EPO, introduce mid-level offers.
These should offer deeper solutions and more comprehensive benefits.
Examples include paid courses, workshops, or basic service packages.
High-Value Offers (HVO)
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