This morning, I was reading Nigel Thomas’ newsletter – David To Goliath.
And guess what? He is a big fan of the Age of Empire game like me.
Reading his newsletter today brought back so many memories. And we both agree on one thing.
Playing real-time strategy games helps you improve your strategy skills.
This skill is one of the most important skills for a businessman. Doesn’t matter if you are a freelancer or an agency owner.
You need to strategize your resources (time, money and people) effectively and efficiently. Otherwise, you will perish.
A good strategy will turn the odds in your favor.
For example, my strategy to land clients (either from Upwork or LinkedIn) is to provide value upfront.
Why?
This is how you influence your potential clients to give you work.
When you do something nice for someone, they feel compelled to return the offer.
Most outreach campaigns are built on this principle.
It’s based on the first principle of persuasion in the book “Influencer – The Psychology of Persuasion”
The Law of Reciprocation.
As a freelancer, this means offering something valuable without expecting immediate returns can build strong client relationships.
FREE Framework
Here are my 3 favourite ways to use this law to turn the odds in my favour when trying to land new clients:
Free Consultations
This is a no-brainer for marketing guys.
Everyone in marketing offers Free Consultation to clients including me.
This 30-minute consultations are meant to help clients with a roadmap.
During this session, I understand their needs, problems and challenges and set out a roadmap. They can use that roadmap to address those needs, problems and challenges.
Subcribe to view the full content
Gain access to all our Premium contents. More than 60+ Framework, Strategies & Insights.
